Pepsi Just Launched a New Citrus-Flavored Soda

[{"selector":"#anim-72064ea6-00ff-40ff-b7ae-534d9ba79e2c","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb1fd05f-6fba-4e5f-a640-03d35c6f2c1d","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71aae108-f2ab-4a86-a85f-31f3efba4116","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d6d6138-762e-4db3-85b4-9d6ff02cb833","keyframes":{"transform":["translate3d(-104.59459%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Out with old, in with new. PepsiCo is positioning itself in the lemon-lime drink segment this way. Learn More Arrow

[{"selector":"#anim-243f3012-8fd6-43b4-9866-b269ad1fa779","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-282aeb64-cbc5-4b8a-8d1c-f37ab51a4670","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c666859a-a3a0-4be1-bbf8-ae1ee29c3cad","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-39f8ad0f-8029-4c80-b31e-e6653a7bd36e","keyframes":{"transform":["translate3d(-104.59459%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The caffeine-free, lemon-lime-flavored Starry will replace Sierra Mist, the beverage giant's 24-year-old Sierra Mist, on Jan. 11. Learn More Arrow

[{"selector":"#anim-b1732932-397d-40d0-b423-2b36d9d8f0e0","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d4f5ba2-4227-49af-bd6b-8eb07f008478","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-11a76dfc-d8a4-43f1-845f-aa053ca8c9e7","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9edca3cf-c82f-441e-b192-953b9b2a4e85","keyframes":{"transform":["translate3d(-104.59459%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Starry was intended to compete with Sprite and is offered in original and zero-sugar forms at shops nationwide. Learn More Arrow

[{"selector":"#anim-da70277b-c1d3-4fe1-8722-43733bad059f","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9a017ec-63ad-43c6-82b8-11dc4bd15fa8","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e708daa3-6d26-493e-9926-9bbee4a76d07","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e069bae0-5300-48cd-a6bc-a80aa2a96d8c","keyframes":{"transform":["translate3d(-104.59459%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] CNN reports that Sierra Mist's soda market share has been declining for at least five years. At the same time, Sprite's share rose to about 8%. Learn More Arrow

[{"selector":"#anim-7ddc380c-edd6-41c7-bd61-7609037f42b0","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-519569c4-3cf4-4b8a-849d-4a6a729630ad","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3577fbde-4e60-45ac-9b34-43fbbe49bce8","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db076cda-57a5-4cbf-9125-fd7ecf27064f","keyframes":{"transform":["translate3d(-104.59459%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] "At PepsiCo, we are hyper-focused on consumer-centric innovation, and we know there's a strong demand for lemon lime soda with the Learn More Arrow

[{"selector":"#anim-f3231766-e508-47cc-b2da-412a3c72e677","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93b0da0c-dfb8-4cad-aef1-76ac5c1adcd7","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c22a6cc3-8304-46ee-ac76-7ba9d3cf3219","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3fe514d0-6169-49af-a45b-68d5f59f2227","keyframes":{"transform":["translate3d(-104.59459%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] category continuing to accelerate," said Greg Lyons, PepsiCo Beverages North America's chief marketing officer. Learn More Arrow

[{"selector":"#anim-c1f4abd0-5d0b-41e1-8ebc-7bc595c2dd03","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-358257be-b9bf-48ee-81a5-bff3a085d1f1","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14bde9fa-3c25-4c56-81f6-434098da4e0a","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f6c17b19-da60-4f7f-a5a4-3ed7c0135a22","keyframes":{"transform":["translate3d(-104.59459%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] "Consumers need distinct options as one product dominates the category. Starry is cheerful, cultural, and enjoyable." Learn More Arrow

[{"selector":"#anim-cee61c36-4c10-4c7f-be6f-6394e482aab1","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf9e140a-e3e2-481c-abbe-abca98c823c3","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95df643b-b70b-44f4-8498-d0a0a163bd8c","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe698ad9-0678-445e-87e1-8e8439038cb9","keyframes":{"transform":["translate3d(-104.59459%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] PepsiCo told TODAY.com that Starry has "higher citrus flavors that are true to fruit and more aromatic which delivers a more balanced, Learn More Arrow

[{"selector":"#anim-f884b89e-49d2-4200-bbde-c22a447470e4","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98ad456a-c6ac-4c31-9ada-e3a6946cc377","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-648b0caf-f048-41b0-9a57-df8d159d3adc","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-332ed4db-4f1f-4464-adab-1ee0e4141065","keyframes":{"transform":["translate3d(-104.59459%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Danielle Barbaro, vice president of research and development at PepsiCo Beverages North America Learn More Arrow

[{"selector":"#anim-dbbca01e-2586-4a11-97bd-8699b4e45cfb","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9c46673-3ef3-40c0-b7b6-187d13ce620a","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0714040e-95fb-4d3e-bee8-79a455857945","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6bda5775-6d6d-42bf-987c-fa11bb5d4f7f","keyframes":{"transform":["translate3d(-104.59459%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] said Starry's had "the perfect balance of lemon lime flavor and sweetness compared to the competition." Learn More Arrow

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