The legendary Oreo cookie brand isn't scared to change its flavors. The 110-year-old sandwich cookie includes over 85 variants, some of which are controversial.
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The brand is producing another limited-time taste, this one inspired by Oreo. The new taste is dubbed "
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The Most Oreo Oreo." It has two chocolate wafers and the "Most Stuf" amounts of cream and small Oreo biscuit crumbs.
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Oreo.com is preselling the cookies-and-creme flavor, which will hit shelves nationally on Jan. 30.
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The new flavor introduction uses the "meta" of the Oreo-filled Oreo to "[twist] open a space in the metaverse for Oreo lovers—the Oreoverse."
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Fans can access this metaverse by scanning a QR code on the cookie package to play cookie-themed games for rewards, including a $50,000 grand prize.
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They're excited to enter the metaverse! Oreo is the cookie that demands to be played with, and we love to give our fans new ways to
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connect and share that playful attitude "Julia Rosenbloom, Oreo's senior brand manager, said in a press release
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Fans can visit oreoverse.oreo.com or use their Meta Quest 2 or Meta Quest Pro headsets to reach the Oreoverse in Meta Horizon Worlds.
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Martha Stewart and her close friend-turned-gardener Ryan McCallister will webcast their Oreoverse experience on Jan. 30 at 10 a.m. EST to add to the excitement.
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