Coca-Cola has released innovative (and often odd) soda tastes, from green tea-flavored Coke in Japan in 2009 to coffee-infused cola in the US in 2021.
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CNN says that Coca-Cola will release a League of Legends-inspired limited-edition flavor next week. The flavor of Coca-Cola Ultimate is unknown since the business
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Coca-Cola has only said the drink will taste like "experience points," which League of Legends players acquire by playing.
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This gamer-targeted drink, designed with Riot Games, will launch in US and Canadian retailers on June 12 for a limited time. Coca-Cola is also launching a zero-calorie
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Coca-Cola Ultimate will be the next in a series of limited-edition mystery flavors called Coca-Cola Creations that are more abstract than cherry and vanilla.
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The series began in early 2022 with Starlight, inspired by the "infinite possibilities of space" and offering a "cooling taste sensation." Besides
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releasing Byte and Dreamworld flavors, Coca-Cola has collaborated with Marshmello and Rosalía for limited edition drinks.
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"Testing the boundaries of what consumers want to engage with and the degree with which they engage with it,
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all in the service of continuing to make Coke relevant for the next-generation," stated CEO James Quincey of these unusual flavors.
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"They are not designed to be variants that will last forever, but they are more engaging and more interesting demonstrably than a flavor
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