Burger King Will Pay a Fan $1 Million to Design Its Next Whopper

[{"selector":"#anim-d5d5b9cf-399f-4fd9-9464-2b63c3537a1d","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f4932990-8cec-4855-8377-9375835eab03","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fef9a2df-989e-4fe3-999d-ee060c6d4663","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-37aea718-8882-46bc-922e-9040e58bf629","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Have you ever been inspired to create a new Burger King Whopper taste or concept? Your big idea may win you a million dollars. Learn More Arrow

[{"selector":"#anim-d4f29800-400c-472a-a6db-c1432cbbe4d3","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dc6666ff-38f5-440b-a289-00b6c2f3bceb","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46caab23-8ecf-426b-8dcb-5f2a735d7c6a","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a283f80a-654e-442b-9d60-c4f6173117f6","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Burger King established a "Million Dollar Whopper Contest" to collect customers' finest Whopper ideas. Enter to win $1 million and have your Learn More Arrow

[{"selector":"#anim-59233920-d639-4517-b0a4-0f75414a3c80","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da83c3be-0b2c-4425-b455-17fa7aead759","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-351655a1-9245-4ab7-b900-8fcdc5519f48","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f6b8378f-1fd4-4adc-87c0-7aa61fb41cff","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] innovation served in US restaurants for a limited time. According to a news release, the Whopper has over 200,000 customizable combinations Learn More Arrow

[{"selector":"#anim-d90e3632-03c7-4256-b9de-b53577ee17b0","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-576e212b-96f5-4877-9838-7c8dd1d1e5fa","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2299dd40-13ec-4b52-b7c2-066567f03b7e","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49ccc28d-bfe0-44b1-a51e-d79b12f5878d","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Burger King is about Having It Your Way, and this contest embodies that. Burger King's chief marketing officer, Pat O'Toole, said more than 50% of Guests Learn More Arrow

[{"selector":"#anim-5f242231-e641-4168-bd05-e075bdfa0bb5","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9ad1d5ee-ae95-41a6-bfed-5a57e1121deb","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b444adcb-2813-4748-845c-e9041579b814","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e57f595a-39d4-4240-9ad0-39df93c4cd2f","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Only Burger King Royal Perks members can enter the contest, but signing up is free, so non-members shouldn't miss out on a million Learn More Arrow

[{"selector":"#anim-0861fc88-6986-4002-82c0-5c9c3b22eac4","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38922522-538a-4d92-9f4c-dbb42c60033b","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7b0f7c56-39b2-430e-bd79-51d936a03343","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5672fed5-a5f2-45ed-a24e-c8789940b04b","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] dollars. The Burger King contest page (BK.com/MDW) requires participants to submit their proposal by March 17. Up to eight toppings are available for Whoppers. Learn More Arrow

[{"selector":"#anim-2be7bdd3-4e63-40c4-99f6-ff11ac002da1","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe4f9b5f-a786-49b7-b022-872def4d5957","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-33c25e95-1c61-4e57-86a4-4cb915657b88","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3fa09982-46fb-45b8-8033-d041726cc55c","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Burger King will render client Whopper designs using AI after receiving their ideas. Guest can add a background and A.I.-generated jingle to the rendering and share it on social media. Learn More Arrow

[{"selector":"#anim-712b4505-25a9-4460-ae6c-50c7cba2a1e2","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67e0f4d7-8b80-4e89-aa22-4ac50f2d7c06","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-179ca5a7-28e4-49ee-a52d-97bd1be5f143","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-594f6a56-4273-46fc-a419-c18ba60a16f1","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Burger King's contest judges will bring three finalists to Miami's company headquarters in 2024. Learn More Arrow

[{"selector":"#anim-dd645546-e273-44c1-bf9b-aef28ead5afc","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c9f69fb-ff09-46f7-bc3a-63f6ee7993c1","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-54c17ee0-4ad5-4b63-8e88-4dcf50f45a0c","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a2ffc6c-71f8-444f-bf15-40847655fd48","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Guests will then try the three final Whoppers and vote for their favorites. Customer creation with the most votes wins $1 million. Learn More Arrow

[{"selector":"#anim-aaadafd1-ba8c-4bc9-9b07-e673ba594dfe","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f1ae6886-b894-4a8b-b1d4-793795d32ad0","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02b596b6-a32c-4785-8a6b-b1b284d6574e","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6543fb9a-46c3-4eb6-b304-8c21ab61cbaf","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] On Feb. 17 and 18, Burger King will host an interactive "Million Dollar Whopper World" pop-up experience at Santa Monica Pier before Learn More Arrow

[{"selector":"#anim-0b7e7f8b-68ab-4e65-b08e-ecf3a02e0a91","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-96af6289-789e-4990-a457-1453e21ad7d0","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81652392-9800-449c-9b65-c2c9ecb03430","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-433487c3-a891-44ae-a67d-f1d0ea5bbbf4","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] selecting a contest winner later this year. There, guests can try a California-inspired Whopper, buy exclusive merchandise, and make their own Million Dollar Whopper Learn More Arrow

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[{"selector":"#anim-bc557de2-50b2-49cd-87ef-a837f855a5b7","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-043e18e0-23c4-4daf-91f9-4d41a58b2690","keyframes":{"transform":["translate3d(259.40593%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f307691-da13-412e-be0a-f1af33db5433","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e79a7019-8100-42b3-8f7a-914d75ef9e38","keyframes":{"transform":["translate3d(42.07921%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-06dc6569-735f-4c33-8ec3-feb94bfe6250","keyframes":{"opacity":[0,1]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59bb0132-f29f-4714-9e48-3032c3e2be47","keyframes":{"transform":["translate3d(-44.55445%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-78f15a15-9d55-48a4-a3e5-e870fe2ce2fc","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-437ffb55-d887-4b28-b744-b1960c7717b5","keyframes":{"transform":["translate3d(-260.89109%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92361262-ece6-42f5-8d17-3e2901b2296e","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-76635f43-6440-411b-9a3c-7d26b3db70fc","keyframes":{"transform":["translate3d(151.50000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5de61b02-555a-4eba-b730-30452e77600e","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66061a71-2c3e-42d9-bea5-5f19907e9882","keyframes":{"opacity":[0,1]},"delay":400,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7ace4d1-b51c-479c-a444-7ec62dafbd07","keyframes":{"transform":["translate3d(-154.5%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac1d3e82-e11a-4867-8e98-0d78ab14eb0a","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn more

Burger King Will Pay a Fan $1 Million to Design Its Next Whopper

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In the Museum of Modern Art

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