8 Reasons Red Lobster's Seafood Is So Cheap

Which expensive dishes spring to mind? Maybe filet mignon? Maybe truffles and caviar. If you're reading this in early 2023, eggs.

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Why is Red Lobster one of the cheapest franchise restaurants although lobster is expensive? Shouldn't a lobster restaurant, which serves many lobsters, have high prices?

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Red Lobster can keep its pricing low because it sources so much seafood at once, according to Mashed. By arranging bulk seafood orders for 700+

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A former Red Lobster cook said the restaurant relies on premade cuisine and cooks as few items from scratch as possible.

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Red Lobster admits to using mostly frozen seafood. The chain's extensive FAQ states "To guarantee quality and freshness, some seafood is frozen on fishing boats

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Sounds like a no-lose deal, right? Unlimited shrimp for one entrée! However, Red Lobster gets its shrimp so cheaply and from so many

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countries that diners rarely eat enough to cut into its profit margins. Endless Shrimp attracts customers to order high-margin meals like drinks.

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Red Lobster has adjusted well to the pandemic-induced changes in eating habits. On the chain's FAQ: "All Red Lobster locations offer To Go,

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which depending on location includes pickup, curbside pickup, delivery, and catering." This business approach has helped the chain increase earnings

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Golden Gate Capital, a huge U.S. private equity firm, owns Red Lobster, but the Thai Union Group, a Thai conglomerate, holds a minority position after a $575 million

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